Gambling industry is in its best period of earning money, in spite of economic crisis all around the world. This industry even expanded itself to online gambling, where more and more people dive into this sea of online gambling possibilities every day. The development of mobile devices boosted the popularity and search for gambling applications for mobile devices, which people usually want for entertainment, although some people want for earning real money. Both of these groups of people contributed to the overall stats of online gambling world.
The market we are talking about is the fastest growing market – as we speak, revenue and number of downloads are increasing every second. In order to back this up, I have managed to find some analysis, conducted by some serious agencies that can be trusted.
Eilers Research is a trustworthy company that is located in California. ER researches and shows statistics strictly for gambling industry. The latest statistics show incredible rise of revenue for online casinos : $1.3 billion to $2.8 billion in just two years (period from 2012 to 2014). But this company announced even bigger revenue – amazing $3.5 billion. So tell me now this industry doesn’t have really big potential !
App Annie is San Francisco based company, which also accurate with its statistics of financial records of online and mobile casinos. They said that the download of mobile casino games on iOS, doubled in the period of one year (period from November 2013 to November 2014). It’s nothing different when it comes to Android operating system, since the amount of money earned from Android casino games increased by 105% in a year. Another interesting information, provides by this company, is about in-app purchases – an average in-app purchases are $56.24 for iPhone users, while for Android users this number is slightly smaller – $52.78.
The developers of mobile casinos came with the great tactics – namely, games in mobile casinos can be separated in two groups. The first one is Premium; all games from this category require instant payment/deposit in order to play your game. Now, the second group consists of “free to play” games, the games that don’t require any kind of payment in the beginning. But the key is that these free to play games, will eventually require some money in order to play bonus levels or open new levels. According to researches, this second group (or simply in-app purchases) brings the highest amount of money to mobile casino developers. This is very psychological tactic, since as soon as you “get hooked” on the game, it’s at least 65% likely that you will pay for additional features, upgrades, items and options in game. Very clever, isn’t it ?
The most interesting fact about these mobile casino games is that these games are not connected in any way to some social networks, like Facebook for example. This realm works for itself so far so good (even better than just good), and it is predicted that the revenue of this industry will rise even more in the near future.